There is a difference between what is called white hat and black hat SEO tactics. These are designated in this way because of the strategies that are implemented. White hat strategies are the ones that are used by most professionals today. Black hat strategies utilize techniques that are designed to undermine somewhat the way that websites are ranked on the search engines, overriding the algorithms, allowing people to rank their sites without actually deserving to be there. Here is a quick overview of white hat SEO tactics that you ought to use, and a few of the black hat strategies that you should avoid to achieve top positions.
Common White Hat SEO Strategies
White hat strategies for search engine optimization pertain to three specific areas. This includes off-site optimization, on-site optimization, and what is called video marketing. Off-site relates to links which are built on websites that have been recognized by the search engines as being both powerful and reliable. They are called authority websites, and if you can get multiple links from these pointing to your site, can boost your positions on the search engines quickly. On-site techniques refer to those that you will use on your website correctly. Augmenting your linking structure, and using only explicit well written unique content are techniques that are implemented. Video marketing is the third one, and this is becoming very popular because of how quickly you can see traffic coming in. Despite the power of all of these strategies, some people prefer using black hat techniques.
Black Hat SEO Techniques You Should Avoid
These techniques should be avoided for one simple reason. If the search engine algorithms ever detect them, you could lose your positions that you have achieved. Some of them will cause your website to be banned, delisted from the search engine listings altogether. These techniques will include spamming thousands of sites with a multitude of links that were not built naturally. By avoiding these, you give yourself the best possible chance of achieving top positions and maintaining them over time.
What Are The Best White Hat Techniques?
The best white hat techniques will include regularly posting unique content to your website. Another one would consist of link building that is obtained through natural means. Video marketing is also part of the strategies used by those only incorporating white hat techniques in their SEO strategies. By focusing only on these techniques, you give yourself the best chance of obtaining targeted traffic from actual people searching for the products you are marketing.
By using these white hat techniques for SEO, and avoiding black hat strategies mentioned here, you will have the ability to rank your website quickly. As you continue to add more page 1 listings, as well as number one positions on the search engine results, you will see the value of only using white hat SEO strategies that can help your business succeed. For those that are apprehensive about trying this themselves, search engine optimization professionals can always improve. As long as they are a legitimate company that only uses white hat techniques, you will benefit significantly from these professionals that can rank your website.