When it comes to good search engine optimization (SEO) sometimes getting the help of a professional is just a must. There are many SEO services out there for surgeons, and generally different packages or bundles are going to be related to the type of optimization that a webmaster or marketer is paying for. The following are four of the most common types of optimization services out there and they are also among the most effective – when done right.
An SEO audit can stand alone as an essential service, or it can be the first step as a jumping off point before doing on-site, off-site, or localized SEO work. This is a service where a website is looked over thoroughly using a wide variety of tools to spot not only strengths but also areas of weakness. A proper audit will cover every type of SEO and come with a full report.
On-Site SEO Work
This refers to anything done on the back end which can include but is not limited to, improving download times, checking a website’s hosting speed, quality of content, how clean or jumbled the code is site schema, and more. From proper tags to good keyword density, anything involving content and back end will be considered on-site work, meaning that a wide range of different services can fall under this very general umbrella term. Almost all on-site work will start with an audit before proceeding.
Link Building (Off-Site SEO Work)
Generally speaking off-site SEO work and link building are the same. Getting quality backlinks is a significant part of ranking a plastic surgeon website, but it can be challenging to do. This usually involves guest posting, infographics, finding broken links and offering your resource instead – there are many different ways this happens. Off-site SEO tends to be very work intensive, expensive because of its difficulty (and effectiveness) and involves getting a lot of useful links pointing back to the hiring website.
Local SEO Marketing
For plastic and cosmetic surgeons looking to rank in a small area or serve a specific region, plastic surgery SEO becomes an essential service. Ranking a surgeon website in a service area takes more work, more effort, and should be considered a separate service from just regular off-site SEO work. Local SEO is a significant service and will focus on map and business listings, local directories, and things like proper attribution across different sites.
These are the most common SEO services – in part because they are just that effective when done right.